The Backup Line

Built for roofing companies

The roofing answering service that catches the storm-damage call before your competitor does.

The Backup Line is a 24/7 AI answering service for roofing contractors. When hail hits and every homeowner in the neighborhood calls at once — or a leak call comes in while you're forty feet up on a job — it picks up every caller, qualifies the damage, and gets the lead to your phone and inbox before they dial the next roofer on Google.

1.Your phone rings first

Keep answering like you always have — nothing changes.

2.You can’t pick up

On a roof, mid tear-off, or out of reach in a storm.

3.The Backup Line catches it

Answers as your company, qualifies the caller, alerts you.

Call the demo line and act like a homeowner with hail damage — hear exactly what your callers would.

When the storm hits, every roofer's phone rings at once

Roofing has a phone problem no other trade has: the calls arrive in surges. A hailstorm doesn't send you one lead — it sends the whole neighborhood, on the same afternoon, to every roofer in town at the same time. The homeowner whose call hits your voicemail doesn't wait; they dial the next company on the list, and with an insurance claim on the clock, whoever answers first is usually the one standing in the driveway when the adjuster shows up.

The rest of the year the problem inverts: the phone rings and you can't answer it because you're on a roof. A one-crew shop physically cannot take a leak call from a ridge line, and the after-hours options are all bad — a call center where a stranger with a generic script takes a message about "a roof issue," or voicemail quietly handing the job to a competitor.

An answering service for roofing contractors has one job: make sure every storm-damage call gets a voice, no matter how many come in at once. The Backup Line does it with AI instead of a call center — it answers every caller simultaneously, runs a roofing-specific intake, and gets urgent leads to your phone in seconds. Your phone still rings first; the AI only catches what you miss. It's the same product we run for restoration and plumbing contractors on our main page, tuned here for hail, wind, and leak calls — built in Michigan, answering nationwide.

One missed roof pays for years of this

A roof replacement averages $9,000+, and storm and hail repairs typically run $1,500–$8,000 — and the storm-week caller who hit your voicemail and dialed the next roofer was exactly that job.

One missed storm-damage call

$1,500–$9,000+

A storm repair on the low end, a full replacement on the high end — gone to whichever competitor answered. Add the neighbors who follow the first crew on the street, and the real cost of one missed surge is a lot more than one roof.

The Backup Line Pro, answering every call

$297/mo

Pro is $297/month: 24/7 coverage on your existing number, a roofing-specific intake, every surge caller answered at once, and the call-back that rings your phone on an active leak and redials if you miss it. If you only want the coverage, Starter is $149/month without the urgency triage. One caught replacement covers years of either.

That's the whole pitch. The pricing is on this page because the incumbents make you sit through a sales call to hear theirs.

How it works for a roofing company

You don't build or configure anything. We install it on your line and tune the intake for roofing work, and the only step that's ever yours is the last one: calling the lead back.

1

Your number stays yours

Nothing to port, nothing to change on your trucks, yard signs, website, or Google listing. We set up call forwarding remotely, and the AI only picks up when your team doesn't — after hours, during a storm surge, or on every call if you want.

2

The AI runs a roofing intake — disclosed, up front

It tells callers it's an automated assistant, then asks what your office would: what the storm did — hail hits, missing shingles, a tree strike, water coming in — when it happened, whether an insurance carrier is involved, and how to reach them. Every caller in a surge gets answered at once; nobody hits a busy signal.

3

Urgent calls ring your phone in seconds (Pro)

On Pro, on an active leak, the AI tells the caller you're being alerted and will call them right back — then it instantly calls your phone, redials if you miss it, and sends the same alert by email and push. You call the homeowner back while your competitor's line is still on voicemail.

What's included

On every plan unless marked. Nothing here is an add-on to hunt for later.

  • 24/7 after-hours + overflow answering
  • Answers on the first ring — no hold music, no phone tree
  • No busy signals — every caller answered at once, even on your busiest day
  • Greets callers as your company, with a greeting you approve
  • You choose when it picks up — after-hours only, overflow, or every call
  • You get emailed the caller's info, transcript & recording the moment the call ends
  • Every caller qualified and captured — name, callback number, and exactly what they need
  • Calls that can't wait get an instant call to your phone (redialed if missed) plus email & push, so you call the customer straight backPro

Don't take our word for it — call it

Dial the number below and act like a customer calling about a job — whatever that sounds like in your trade. Answer its questions like a real caller would. That's the whole demo.

+1 (918) 223-4411

Pick the line that fits your shop

Every plan answers every call, 24/7, and includes a 7-day free trial on your real line. No contract — move up or cancel anytime.

Every plan is built and installed by us. On your real line, tuned to your trade, tested with a live call before it ever answers a customer.

Starter

The line that always answers.

$149/month

Up to 100 calls a month

No setup fee · no contract

Start free trial
  • 24/7 AI answering — every call picked up, first ring
  • Recordings, transcripts & call summaries — never an add-on
  • Instant alerts — push, email, and in your dashboard the second the call ends
  • Know what each call is worth — every one priced against your average job, so you see what the line caught
  • Follow-up list — every lead you haven't called back yet, in one place, so nothing quietly goes cold
  • Built and tuned by us — set up for your business, and changes are free for as long as you're a client

Pro

Most popular

It calls your phone with the leads that can't wait.

$297/month

Up to 250 calls a month

No setup fee · no contract

Start free trial
  • Everything in Starter, plus:
  • Call-backs to your phone — when a call can't wait, the AI tells the caller you're being alerted, then rings your phone with their name and number, and tries again if you miss it (you pick 2 or 3 attempts). What counts as can't-wait is tuned to your trade — an active loss for restoration, a burst pipe for plumbing, etc.
  • The follow-up list chases you — every lead you haven't called back gets a nudge every two days until it's closed out
  • Insurance-ready call file — when a job involves a claim, any call prints as a clean intake record with the full transcript, ready to hand an adjuster or drop in the claim folder
  • Calendar-aware scheduling — if you want it, the line reads your calendar and offers callers a proposed time from your real availability. Nothing is confirmed until you confirm it. We set it up with you.

Running a bigger operation? Pick Enterprise in the trial form, tell us what you need, and we'll build it custom.

Extra calls are $3 each. We never stop answering — if you have a big month, the line stays up and the extra shows on your next invoice. Call-backs to your phone are free and never count toward your monthly calls.

Start your free trial

Tell us about your shop and we'll set up a live 7-day trial on your real number. You aren't charged until the trial ends.

Nothing is charged for 7 days. Cancel before then and you pay nothing.

By submitting, you agree to receive calls and texts from us about your trial setup. Msg & data rates may apply, reply STOP to opt out. See our Privacy Policy.

Roofing answering service FAQ

Is it a real person answering my phone?+

No, and it says so. It's an AI answering service that discloses up front that it's an automated assistant. What it never does is what voicemail does — lose the call. It answers 24/7, asks the questions a roofing office manager would ask, and gets the lead to your phone while the caller is still on the line.

What happens when a hailstorm hits and forty people call in one afternoon?+

Every one of them gets answered. The AI takes every caller at once — there's no busy signal and no hold queue, because it isn't one person at a desk. Each caller gets the same intake: name, callback number, address, what the storm did, and whether water is coming in. You get the whole list in your email with transcripts, so you can work it in order instead of losing whoever gave up on hold. The line never stops answering when a surge runs past your monthly allowance — calls past it bill at $3 each on the next invoice, which one of those roofs pays for many times over.

Do I lose control of my phone number?+

No. Nothing is ported and nothing changes on your trucks, yard signs, website, or Google listing. We set up call forwarding on your existing line, so the AI only picks up when your team doesn't — after hours, during a storm surge, or whenever you choose.

I'm on a roof all day — how does this help during working hours?+

That's the biggest gap it covers. You can't answer a phone from a ridge line, and a homeowner who hits voicemail dials the next roofer on the list. With overflow forwarding, the AI picks up whenever you can't, runs the intake, and has the lead's details in your email before you're back on the ground. Active leaks ring your phone right away, and it tries again if you miss it (2 or 3 attempts, your choice), with the same alert by email and push.

What about insurance-claim callers?+

The intake captures what an insurance-driven job needs on the first call: what happened and when, the damage the homeowner can see, whether they've contacted their insurance carrier, and a callback number. Those callers are comparison-shopping under a deadline — the roofer who answers first and calls back with details in hand usually wins the claim work.

What happens if I miss the alert call? (Pro)+

The system calls your phone again — 2 or 3 attempts total, your choice in Settings — and the same alert also goes out by push notification and email the second the call ends. Every call — urgent or not — also lands in your email with the caller's info, the full transcript, and the recording, and lives in your web portal, so nothing depends on you catching one ring.

What does it ask roofing callers specifically?+

The intake is written for roofing, not adapted from a generic script. It asks what the caller is seeing — missing shingles, hail hits, a tree strike, water coming through a ceiling — when the storm hit, whether the damage is getting worse, and whether an insurance carrier is involved, plus name, callback number, and address. An active leak gets flagged urgent; a re-roof quote request gets captured for your callback list.

How fast can it be live on my line?+

Days, not weeks — and we do the work. We register your business with the carrier and set up the call forwarding remotely; your part is a short call to approve the greeting and confirm how you want urgent calls handled. If storm season is already underway, that speed matters.

What does it cost, and is there a contract?+

No contract. Plans start at $149/month, month-to-month, cancel anytime — no setup fee — and it starts with a 7-day free trial on your real line before you pay anything. The pricing is on this page because most answering services make you sit through a sales call to hear a quote. A human service bills every minute of every call, so a storm week is exactly when the bill spikes. Here you get a set number of calls a month — 100 or 250, depending on the plan — and anything past that is $3 a call, not a renegotiation. The line never stops answering, and a surge never hits a busy signal. Call-backs to your phone are free — they never count toward your monthly calls.

Also built for restoration & plumbing — see the full service.